LendingTree spent $126.56 million on advertising in 2016. During the first six months of 2017, the company's ad budget was $60.63 million, down from … Read the whole story
The video, uploaded by a YouTube creator, served as a stark reminder of the advertising pitfalls that remain with YouTube, the online video juggernaut … Read the whole story
OK, advertising has lots of issues to contend with. One of them is brand safety, which was brought into stark relief over the New … Read the whole story
- COMMENTARY
Millennials officially overtook Baby Boomers as the largest demographic in the United States, making them the "it" target market ... for now. Yet, it's … Read the whole story
Natalia Kiryanova has been promoted to CEO of Wavemaker Russia which launches this month. Previously she had been MEC Deputy CEO for the region. … Read the whole story
After a "fast and furious few weeks," Droga5 is revealing its first campaign for new client IHOP since winning advertising and creative duties in … Read the whole story
IPG Mediabrands has confirmed that its media agency UM has been awarded media AOR duties for food processing giant Del Monte in the Philippines. … Read the whole story
