Natalia Kiryanova has been promoted to CEO of Wavemaker Russia which launches this month. Previously she had been MEC Deputy CEO for the region. The seventeen-year industry veteran joined MEC in 2006 as a strategic director and was appointed a managing partner in 2010, having worked with international Clients in the FMCG, retail pharma and luxury. Last year GroupM merged Maxus and MEC to form Wavemaker.