The agency had been appointed as the yogurt brand's agency last year, but is no longer. It wasn't involved in a controversial ad about … Read the whole story
Teams of Publicis.Sapient, under the technological solutions and consulting arm of Publicis, will be tasked with the architecture and design of Marcel developing its … Read the whole story
GroupM's Mindshare has just released its latest Culture Vulture trend report that explores key consumer and cultural shifts the agency predicts will impact advertisers. Read the whole story
This newly created agency will focus on content strategy, technology, paid media, PR, data and creative innovation with operations in Atlanta, Chicago and New … Read the whole story
Animated spokescandy "Red" finds a lucky penny, and makes a wish: To become a human being, so that he will stop being pursued by … Read the whole story
- COMMENTARY
No turf wars -- just a very sensible decision to align standards and protect ad spend. Read the whole story
- COMMENTARY
Has "higher than normal call volumes" become the new normal? The simple answer is yes. And the wall of electronic options being put between … Read the whole story
Most of the Japan-based firm's acquisitions were tied to its international expansion and fell within the purview of the Dentsu Aegis Network, adding estimated … Read the whole story
The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an aging population working well into their retirement years. Read the whole story
Grey New York has appointed Dana Fahey Valdes as executive director, creative talent to lead Grey's growing creative management team which includes creative recruitment, … Read the whole story
Munster, IN-based packaged deli meat company Land O’Frost has hired Merkley+Partners as its media agency of record effective immediately. Merkley, headquartered in New York, … Read the whole story
