Havas' Chicago office will oversee the account, which was has been handled by 72andSunny for more than six years. Read the whole story
Equities researcher and veteran Madison Avenue economist Brian Wieser has downgraded his recommendation for the stocks of three of the industry's biggest agency holding … Read the whole story
M&C Saatchi Abel is lending its talents for an advocacy campaign on behalf of the casual dining chain Nando that questions unconscious bias around … Read the whole story
In a sign of how much the emergence of header bidding has disrupted the digital audience exchange marketplace, Google this week went public with … Read the whole story
If a new study is correct, 34% of British consumers are ready to opt out of marketing under the GDPR. Read the whole story
"The store experience is still important, and you still have more in-store [purchases] than smartphone or online, but online satisfaction is much higher," J.D. … Read the whole story
The campaign kicked off with a series of five, 30-second videos of real brand fans engaging in their passions and telling their inspirational stories. Read the whole story
Carl's Jr. has hired Havas to help create what it's calling a "crave culture" positioning around its brand. Right, not junk food, junkie food. Read the whole story
Reflecting the cultural diversity of the New York City area, the spots go a step further, featuring two patients telling their stories in their … Read the whole story
Omnicom has appointed Ronnie Hawkins to its board of directors, expanding the board to 14 members, 12 of them independent. Hawkins is managing director, … Read the whole story
Spain's Lola MullenLowe has won Unilever tea brand account PG Tips, the agency has confirmed. Contenders reportedly included adam&eveDDB and Ogilvy. The incumbent was … Read the whole story
