The firm posted a full-year organic revenue decline of -0.3%. WPP CEO Martin Sorrell commented that 2017 was "not a pretty year." Shares fell … Read the whole story
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There are more marriages than deaths as flatlining WPP reacts to brands wanting to do more with less. Read the whole story
Timed to coincide with the brand's 25th anniversary, the campaign evokes the island life philosophy by capturing tropical scenes of deep relaxation and sun-drenched … Read the whole story
The new insights division is designed to help clients sharpen dynamic creative efforts and optimize campaigns. Read the whole story
The alliance will help causes sharpen their messaging and help match brands with the right causes to support. Read the whole story
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Somewhere along the way, while above-the-line creative and media agencies were beefing up their strategy teams with lots of great brains to mine gold … Read the whole story
It looks like more change for the better -- although CEO Kristen Cavallo says there is more work to be done diversifying the agency's … Read the whole story
Greater Des Moines (DSM), Iowa’s capital city, is seeking local ambassadors to sing its praises as part of its “Live Life Without Compromise” national … Read the whole story
Leo Burnett Chicago has appointed Kieran Ots executive vice president/executive creative director, overseeing global work for the agency’s Samsung account. Ots joins the Chicago … Read the whole story
Jägermeister is appointing Dentsu Aegis Network’s, Firstborn, as its digital AOR following a competitive review. The alcohol brand originally put the account up for … Read the whole story
