MediaPost Publications - MediaPost Agency Daily 03/13/2018

Y&R Is Office Depot's New AOR
by Larissa Faw
The agency will lead a partnership with the client that will also include services from other WPP agencies including VML, MediaCom and Landor. Read the whole story
Digitas Cuts LBi From Its Name
by Larissa Faw
Digitas really never fully incorporated the LBi name in all of its branding. The agency's Twitter handle, for example, remained @Digitas and executives would … Read the whole story

MARC USA's Rebranded Media Practice: Cogniscient Media
by Steve McClellan
The practice will continue to be led by Dave Buklarewicz, executive vice president, executive media director, who joined the agency last June. Read the whole story
COMMENTARY
Has Advertising Jumped The Shark?
by Matt Smith, Op-Ed Contributor
My fear is that too many of us are acting like screenwriters and television showrunners. The endgame now seems to be to entertain above … Read the whole story
The 5th Wave Of Branding: Brands That 'Do'
by Joe Mandese
In his book, "Ogilvy on Advertising," ad legend David Ogilvy helped pioneer the value of "emotional branding." In "Ogilvy on Advertising in the Digital … Read the whole story
Streaming Service Sling TV Chooses Martin Agency As Its New AOR
by Richard Whitman, Columnist
Actually, that decision was made a while ago, but is just being announced now as Sling and the agency take the wraps off the … Read the whole story

Montage Health Doesn't Want To See You
by Larissa Faw
In addition to online videos, three :30-second spots appear across California's Monterey county during prime-time programming. Read the whole story
Fischer Named President Of Gyro's Cincinnati Office
by Steve McClellan
Dentsu Aegis B2B agency gyro has appointed Angie Fischer president of gyro Cincinnati. She succeeds Trey Harness, who recently left the agency. Fischer brings … Read the whole story
MediaCom Named Media AOR For Pella Corp.
by Steve McClellan
MediaCom USA has been named media agency of record for window manufacturer Pella Corp. The firm spent $14.6 million on measured media last year … Read the whole story