The Groupe will service Campbell's U.S. retail, Canadian and Asia-Pacific creative, digital, technology and consumer promotion efforts, in addition to global media-planning and buying … Read the whole story
Programmatic trading vet Erica Schmidt has been tapped to succeed Arun Kumar as global CEO of IPG Mediabrands' Cadreon unit. Kumar, who has had … Read the whole story
Kenneth Kulbok, most recently with LinkedIn, will be responsible for Avocet's business in Europe while chief executive officer Ezra Pierce will relocate to New … Read the whole story
As the industry continues to debate whether RT has a direct impact on box office performance, Horizon's new research explores how moviegoers actually view … Read the whole story
Pew said the survey, conducted in January, is five percentage points higher than one it conducted in December 2015. Read the whole story
"The marketing and media landscape is evolving quickly, and this year's winners highlight the very best of what marketing teams can achieve." Read the whole story
Created by Droga5, it was filmed on all seven continents and the moon in stunning 8K resolution. Yeah, that's the ticket. Read the whole story
It's based on the idea that most people love the "thrill of the find: that special feeling you get when you discover something amazing." Read the whole story
Ad tech platform Cadreon, part of IPG Mediabrands has appointed Erica Schmidt global chief executive officer. Previously Schmidt was executive vice president, managing director, … Read the whole story
Philadelphia-based agency LevLane has added Bayada Home Health Care to its client roster. The agency is assisting the client with strategic planning and creative … Read the whole story