MediaPost Publications - MediaPost Agency Daily 03/21/2018

Publicis Groupe 'Sprints' To Transform Itself
by Larissa Faw
During an investor day event the company laid out plans for further transforming its operations between now and 2020, when it hopes to achieve … Read the whole story
Adland's Creatives Support 'March For Our Lives'
by Steve McClellan
They are creating a vast supply of protest signs for those that will be marching this weekend in support of ending gun violence in … Read the whole story

'SNL' Vet Rachel Dratch Does Double Duty For Ruby Tuesday
by Larissa Faw
In new ads, Dratch plays multiple roles featuring polar opposite characters. The ads, from MARC USA, showcase the restaurant's dinner-for-two deal. Read the whole story
Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'
by Joe Mandese
"Next week we will be increasing our forecast," Publicis CEO Steve King said during Publicis' Investors Day presentation Tuesday. Noting how ad spending historically … Read the whole story
AIGA Launches Movement To Boost Female Leadership In The Design World
by Richard Whitman, Columnist
As with most industries, women are underrepresented in leadership roles in the design field. The AIGA movement wants to double the number of women … Read the whole story
COMMENTARY
Why Do Cities Work?
by Gord Hotchkiss, Featured Contributor
Cities are perhaps the best example of how complex adaptive systems can work in the real world. As the world becomes a more complex … Read the whole story

Publicis.Sapient Poaches Deloitte's Teresa Barreira
by Larissa Faw
Publicis Groupe is turning the tables on consulting shops that poach talent from agenies by appointing consulting veteran Teresa Barreira as the new chief … Read the whole story
New Campaign, Brand Positioning For Fountain Tire
by Larissa Faw
The strategy includes an integration with Cluep that uses AI to reach people who are posting about tires on social media with relevant tire-related … Read the whole story
TBWA\Chiat\Day LA Wins Global IMAX Pitch
by Steve McClellan
TBWA\Chiat\Day LA has been named global creative agency of record for immersive movie screen maker IMAX Corporation. The appointment followed a formal pitch. The … Read the whole story