• by Steve McClellan  @mp_mcclellan, March 20, 2018

TBWA\Chiat\Day LA has been named global creative agency of record for immersive movie screen maker IMAX Corporation.

The appointment followed a formal pitch. The agency’s brief includes strategic partnerships, global campaign development, design, digital and social strategy and content production.  

IMAX reported total advertising and marketing expenses of nearly $27 million for 2016 according to its annual report for that year, the latest available.

"IMAX signifies the ultimate movie-going experience. As we look to the future, we're more committed than ever to building on our legacy of innovation and disruption," stated JL Pomeroy, chief marketing officer at IMAX. "With a world-class creative partner like TBWA\Chiat\Day LA, we are excited to forge a dynamic new era for IMAX."

According to the agency it will focus on “differentiating the IMAX offering and explore ways to market new IMAX experiences that go beyond film.”