Madrid-based social agency Samy has acquired Get Engaged, also a social agency and based in Atlanta. The agencies said the deal expands Samy’s scale and capabilities in the US as it accelerates growth in social and creator marketing here. Terms weren’t disclosed.  

The acquisition combines Get Engaged's expertise in social media, creator and influencer marketing with Samy’s global scale and social-first capabilities across research, strategy, creative and more. 

It follows Samy’s recent Unilever Foods and Barilla global account wins, as well as the appointment of Anabela Bonuccelli as its US managing director.  

Get Engaged was founded in 2016 by CEO Alex Dermer, Cam Fordham and Ben Hiott, and has grown to more than 120 employees across Atlanta, New York, Nashville and Los Angeles. The founders will continue to lead the agency. 

Samy has more than 1,200 employees and operates in 55+ markets worldwide. London-based investment firm Bridgepoint Group acquired a majority stake in the agency in 2025.   

Pictured above (l to r): Dermer, Marta Nicolas, CEO Americas & co-founder, Samy; Hiott; Patricia Ratia García-Oliveros, co-founder, Samy; Fordham.