MediaPost Publications - MediaPost Agency Daily 03/27/2018

CMO Klaassen Named President 360i New York
by Joe Mandese
Abbey Klaassen, a former trade journalist who joined 360i as CMO in 2015, has been named president of the agency's New York office. Klassen, … Read the whole story
Standard Time + Blackrose = Standard Black
by Steve McClellan
The combined agencies believe they can up their game in design capability, content and strategic capabilities on both coasts. Clients include CVS Health and … Read the whole story

Arts & Letters Creative Appointed AOR For Google Chromebooks
by Larissa Faw
A&L will handle all creative and strategic duties for Google's laptop business to build the brand's overall impact above and below the line as … Read the whole story
OnStar Expands To TV, Cinema In New Campaign
by Larissa Faw
The "Be Safe Out There" campaign, from Campbell Ewald, reminds drivers that it is not a matter of if but when a driver or … Read the whole story
Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion
by Joe Mandese
Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects global ad … Read the whole story
Dentsu Aegis Net Dominates 2017 New Media Biz
by Joe Mandese
Fueled by a new business streak at its Carat unit, Dentsu Aegis Network dominated net new business gains in 2017 by a slight margin … Read the whole story
Sometimes Lighter Is Better?
by Richard Whitman, Columnist
Oh sure, especially if you want to open yourself (and your brand) to accusations that you're racist. Read the whole story

SF Giants, 215 McCann Celebrate Teams 60th Year Out West
by Larissa Faw
On the team's 60th Anniversary, 215 McCann has developed the San Francisco Giants’ “It Doesn’t Get More SF” campaign to highlight the team’s place … Read the whole story
CP+B Boulder Appoints Business Affairs Head and Executive Creative Director
by Steve McClellan
CP+B Boulder, part of MDC Partners, has hired Trisha Ramdoo as director of business affairs and Johan Eghammer as executive creative director. Ramdoo comes … Read the whole story
Walrus Wins Avrio Health Assignments
by Steve McClellan
Avrio Health has appointed Walrus its new agency of record for its Slow-Mag and Colace brands. The work was previously handled in-house. Walrus will … Read the whole story