MediaPost Publications - MediaPost Agency Daily 04/20/2018

Sadoun: Traditional Holding Company Model 'Needs To Be Left Behind'
by Larissa Faw
"Everything in the industry has changed -- the media landscape, clients, consumers -- but not holding companies," Sadoun tells MediaPost. Read the whole story
Mediahub Bulks Up In New York
by Steve McClellan
The MullenLowe media unit is significantly expanding its New York operation and has appointed Laura Kavanagh, previously with MediaCom, to oversee it. Read the whole story

Account Wins Boost Publicis Groupe's First-Quarter Growth
by Larissa Faw
The Groupe reported its first results using IFRS15, the new accounting standard on revenue recognition begun in January. "Our Q1 performance gives us confidence … Read the whole story
The WFA's New Data Transparency 'Manifesto'
by Richard Whitman, Columnist
The group and some of its members can talk the talk on this issue. Will they walk the walk? Read the whole story
COMMENTARY
Direct-Brand Revolution Will Hit Media Industry Hard
by Dave Morgan, Featured Contributor
Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be … Read the whole story

Reynolds Promotes New Plastic Wrap With 'Victory' Song
by Larissa Faw
The spot runs across Reynolds Kitchens digital and social channels as well as online across a range of digital properties. TV spots will run … Read the whole story
Brymer Tapped To Lead Omnicom's New Branding Agency
by Steve McClellan
Omnicom has tapped long-time company executive Chuck Brymer to helm a newly consolidated branding shop called Brand Consulting Group. Brymer ran Omnicom’s creative agency … Read the whole story
Deutsch, Starco Brands Form Partnership
by Steve McClellan
Interpublic agency Deutsch and Starco Brands have formed a partnership that includes a “significant” shareholder stake in the company for Deutsch which also becomes … Read the whole story