According to its 2017 annual report, the Big Pharma company spent a total of more than 1.35 billion British pounds (about $1.8 billion) on … Read the whole story
TV spots will introduce new brand ambassador Seahawks linebacker Bobby Wagner who appears in ads alongside sports announcer Stephen A. Smith in a continuation … Read the whole story
As part of the latest campaign, "smile factories" are popping up in New York, Los Angeles and Chicago. Read the whole story
Interpublic's Magna unit this week published a report on the shift from the programmatic media-buying marketplace's so-called "second price auction" model to one based … Read the whole story
Former WPP Chief Martin Sorrell said Tuesday he's going to stick around for another Adland chapter. Read the whole story
- COMMENTARY
For a couple of centuries now, we've been refining the process of advertising. The goal has always been to get people to buy stuff. … Read the whole story
- COMMENTARY
If the worst that can happen is that an offending ad is dropped weeks after a campaign has finished, where is the regulation? Read the whole story
The campaign is anchored with an ad set in a product test lab-type setting where men in patients' gowns (open in back of course) … Read the whole story
American Advertising Federation President & CEO, James Datri is stepping down effective October 10th after completing 10 years of service to the organization. AAF … Read the whole story
Mutti USA Inc., a recently formed subsidiary of the 120-year-old Italian producer of premium tomato products, has selected Generator Media + Analytics to manage … Read the whole story
