MAD Agency Daily
Wednesday, May 30, 2018
  • Macy's Selects Spark Foundry As Its New Media Agency

    The retailing giant, which spends more than $400 million on measured media in the U.S., selected the Publicis Groupe agency after a closed review. … Read the whole story

  • MDC Partners Says 'Yes' To New Specialist Network

    The firm is realigning four of its agencies -- Bruce Mau Design, Hello Design, Northstar and Varick -- under a new umbrella brand, Yes … Read the whole story

  • People Spend 479 Minutes A Day Consuming Media

    That's nearly eight hours a day and a 12% increase from 2011, according to a new report from Zenith. Read the whole story

  • Dentsu Aegis, Index Exchange Partnership

    The partnership will allow marketers to utilize Merkle-developed people-based research and targeting platform M1, mapped to 242 million U.S. adults with people-based IDs across … Read the whole story

  • Leguizamo's NGL Collective, YoAmo Partner In Bid To Attract Advertisers

    Under the deal, NGL will create programs for U.S. advertisers seeking to connect with the Latina-focused YoAmo platform. Read the whole story

  • Why Do Good People Become Bad Online?

    Whether we like it or not, online connection engenders some decidedly bad behavior. It's one of those unintended consequences that I like to talk … Read the whole story