The retailing giant, which spends more than $400 million on measured media in the U.S., selected the Publicis Groupe agency after a closed review. … Read the whole story
The firm is realigning four of its agencies -- Bruce Mau Design, Hello Design, Northstar and Varick -- under a new umbrella brand, Yes … Read the whole story
That's nearly eight hours a day and a 12% increase from 2011, according to a new report from Zenith. Read the whole story
The partnership will allow marketers to utilize Merkle-developed people-based research and targeting platform M1, mapped to 242 million U.S. adults with people-based IDs across … Read the whole story
Under the deal, NGL will create programs for U.S. advertisers seeking to connect with the Latina-focused YoAmo platform. Read the whole story
- COMMENTARY
Whether we like it or not, online connection engenders some decidedly bad behavior. It's one of those unintended consequences that I like to talk … Read the whole story
The 4As and the UK's IPA are protesting Accenture's move to start a programmatic practice, citing blatant conflicts of interest. Read the whole story
The event will be shared and broadcast globally through Malibu's digital channels through September with updated content dropping throughout the summer. Read the whole story
Deutsch has appointed former Huge managing director of ux Todd Lefelt to head up the agency’s user experience design department. Lefelt will work across … Read the whole story
