Joe Maglio, who has served as CEO of the agency's New York office for the past year is being promoted to agency-wide CEO, succeeding … Read the whole story
The new campaign is based on the alarming insight that many young smokers today don't consider themselves true smokers because they only light up … Read the whole story
Throughout the summer, creative will roll out timed to specific events. As part of the celebration, the property is boosting its marketing budget. Read the whole story
Citing "downside risks," Wall Street analyst Brian Wieser has downgraded his recommendation for WPP's stock to "hold" from "buy." The move follows an earlier … Read the whole story
- COMMENTARY
Digital shoplifters are costing publishers fourteen million pounds per year. That's an average of GBP630,000 each. Read the whole story
- COMMENTARY
As the OOH industry collaborates with the Media Ratings Council (MRC) in the development of published standards and protocols for measuring OOH audiences, the … Read the whole story
IPG is hosting a breakfast discussion at the festival that will feature Steinem, Me Too Founder Tarana Burke, among others, in a discussion about … Read the whole story
Boston's alternative rock station, 88.9 WERS, is unveiling its new tagline, "Uncommon Radio,” developed with a team of creative and media freelancers led by … Read the whole story
FCB West is pairing newly hired Justin Moore with the recently promoted Mike Long to serve as co-executive creative directors of the San Francisco-based … Read the whole story
Cosmetics giant Estee Lauder has selected Dentsu Aegis Network to handle its media buying in most of the Europe, Middle East and Africa region. … Read the whole story
