MediaPost Agency Daily
Thursday, June 14, 2018
  • WPP Shareholder Revolt Fizzles
    by Steve McClellan

    Cries for the ouster of Roberto Quarta leading up to the meeting fell largely on deaf ears once the voting began. Read the whole story

  • Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
    by Joe Mandese

    Six-second ads on broadcast and network TV capture more attention per second than standard commercial units, according to an in-depth study released today by … Read the whole story

  • C-K Wins T. Marzetti AOR Assignment
    by Larissa Faw

    The award came after a competitive pitch. MullenLowe Profero was the incumbent. Read the whole story

  • We Are Social's First Acquisition: Dubai-Based Socialize
    by Larissa Faw

    The Middle East social agency employs 40 with a client roster that includes Sony, General Mills, GEMS Education, Mercedes-Benz, Bioderma and Singapore Tourism. Read the whole story

  • MEDIApsssst
    IPG Reminds Cannes Goers They're On Duty
    by Richard Whitman, Columnist

    Ah, the many faces of Cannes. Awards. Inspiring talks. Wildly overpriced meals and other things. I remember paying more than $15 one year for … Read the whole story

  • COMMENTARY
    Accenture, Programmatic And A Look To The Future
    by Tom Denford, Op-Ed Contributor

    Accenture has finally unveiled its media buying plans. If it's likely to succeed how should agencies respond? Read the whole story