• by Steve McClellan  @mp_mcclellan, June 13, 2018

Jeff Geheb has been promoted to the newly created role of chief experience officer. With the move, Geheb broadens his remit, extending into design thinking, computer-human interaction, experience design and user experience. The agency said he would be “the visionary” behind VML’s entire global platforms and experiences practice. 

The 15-year VML veteran was most recently chief technology officer. He’s credited with shaping many of VML’s client engagements and worked across clients such as Ford, Kimberly-Clark, Microsoft and Sprint.  He’ll continue to be based at the WPP agency’s headquarters in Kansas City and report to CEO Jon Cook.

Geheb is succeeded in the CTO slot by David Mitchell will oversee the agency’s technology practice across North America and globally, leading technology efforts for the agency’s clients across architecture, software development, quality and technical operations.

Mitchell joined the agency in 2010 and has worked with clients such as Sprint, Ford, Korean Air and Kellogg.