MAD Agency Daily
Thursday, June 28, 2018
  • Publicis Media Wins Dunkin' Donuts Assignment

    Publicis will create a new unit within the Groupe to oversee the account, pulling in resources from across Publicis Groupe's Digitas and Blue 449. Read the whole story

  • Horizon Wins $60 Million Burlington Business

    Burlington Stores is appointing Horizon Media as its new media AOR following a formal review. Initiative was the incumbent. Read the whole story

  • Publicis Seattle Brands Special Olympics USA

    The pro bono work includes an overarching "Rise With Us" brand identity for the 50th anniversary edition of the Special Olympics USA Games in … Read the whole story

  • Agencies Say Programmatic Has Been Re-Integrated With Conventional Media-Buying Groups

    A decade after agencies established independent "trading desks" and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- … Read the whole story

  • GDPR Fallout -- Full Transparency Doesn't Pay With Cautious Consumers

    If it's spelt out whom data will be shared with, only 10% of ad partners will get a "yes." Read the whole story