by Larissa Faw
PM will service the business through the newly formed Lenovo One Media, a bespoke unit combining Peformics and Spark Foundry which will be responsible … Read the whole story
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by Richard Whitman, Columnist
On behalf of all Adland, thank you Laundry Service, for finally stepping up and defending yourself and effectively the entire industry. What took you … Read the whole story
by Steve McClellan
Organic revenue growth was up 2% globally but down nearly 1% percent in North America and down 0.5% in the U.S. Reported North America … Read the whole story
by Larissa Faw
Sudit's 20-plus year career spans time spent on the creative side as a copywriter as well as various roles across media planning, communications planning … Read the whole story
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by Laurie Sullivan
Within the IAB working group, the goal is applying learnings from the pilot to develop an industry white paper that outlines best practices and … Read the whole story
by Laurie Sullivan
The buy will deepen Perficient's digital marketing portfolio of services, which includes analytics, paid search, search conversion, marketing automation and enterprise digital strategy. Read the whole story
by Larissa Faw
The combined group will focus on cultural insight, influencers, consumer experience, digital innovation and online advertising. Read the whole story
by The Editor
Dear MAD Fans, No doubt you caught the new visual look at the top of the newsletter starting with today's issue, which is less … Read the whole story
COMMENTARY
by David Mason, Op-Ed Contributor
Over the last 15 years, the media industry has delivered tremendous innovation and technical capabilities, but simultaneously, the creative side of advertising has remained … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The conversation is set to change from technicalities to effectiveness. Time exposed is the key. Read the whole story