Pennsylvania's first medical marijuana dispensary Keystone Canna Remedies (KCR) is appointing The BAM Connection as its first-ever AOR to oversee creative, including digital, video and social media, as well as overseeing strategy. Their first work will debut later this summer.
There wasn't a formal review, instead the business came through Victor Guadagnino, chief business development officer at KCR, who had previously been a client of agency founder Maureen Maldari and knew her "expertise would be the right fit."
Maldari and agency co-founder Rob Baiocco have extensive healthcare experience including launching Grey's "Healthy People" division in 2011.
"We have a wide breadth of combined health and wellness experience, but this is uncharted territory that we’re looking forward to navigating together to help Keystone Canna Remedies achieve their mission of a pain-free Pennsylvania," says Maldari.