MediaPost Publications - MediaPost Agency Daily 08/03/2018

MDC Partners Reports 1.7% Drop In Q2 Organic Revenue
by Larissa Faw
The company's stock slipped 8% Thursday as Wall Street anticipated the weak Q2 results. Read the whole story
Alex Bogusky Is Rejoining CP+B
by Larissa Faw
The former creative superstar is rejoining the agency that bears his name. He left Crispin Porter + Bogusky eight years ago and has focused … Read the whole story

IPG Wins Honeywell Marketing AOR Assignment
by Steve McClellan
Interpublic has formed a customized unit called C2W to service the account, which will include specialists and resources from around the holding company. Read the whole story
Grey Forms Consulting Unit
by Steve McClellan
The operation will be headed by Grey London CEO Leo Rayman and focus on design, innovation and digital transformation issues. Read the whole story
Omnicom's First M&A Move In The Management/IT Consulting Space
by Steve McClellan
Omnicom has acquired Credera, which is being aligned with CRM unit Omnicom Precision Marketing, now run by Luke Taylor. Read the whole story
Anonymous Accusers Behind Diet Madison Avenue May Be Revealed
by Richard Whitman, Columnist
A California Judge today authorized subpoenas to disclose those behind the social movement. Read the whole story

When To Mow The Lawn? Troy-Bilt, With Assist From Alexa, Will Let You Know
by Larissa Faw
Troy-Bilt and agency Marcus Thomas are attempting to differentiate the outdoor power and lawn equipment brand from competitors and "break through the monotony of … Read the whole story
FCB Health's Mosaic Elevates Two
by Larissa Faw
FCB Health is promoting Denise Lenci and Susan Sudovar to serve as executive vice presidents/co-managing directors of Mosaic Group, the network’s full-service payer and … Read the whole story
CCA Extends Kalamazoo Airport Contract
by Larissa Faw
Kalamazoo/Battle Creek International Airport (AZO) is renewing its contract with Clear Channel Airports (CCA) for an additional five years with an option to extend … Read the whole story