In an overseas expansion move, U.S.-based sports marketer rEvolution is acquiring London-based sports marketing outfit Revolution Sports Marketing Group. Besides the name there was … Read the whole story

If the ad giant doesn't take steps to modernize its operating model, Forrester believes that could happen. Read the whole story

The digital veil of anonymity has given data stewards permission to depreciate the human connection. To be more transparent, our industry needs to recognize … Read the whole story

Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story

WPP's Y&R is promoting four senior creative leaders to executive creative director roles as recognition for their respective contributions to the agency. Nathalie Brown … Read the whole story

The Toronto-based storefront serves as a series of "playful, interactive spaces" where visitors can test the brand's kitchen, laundry, and floor-care appliances. Read the whole story

FCB's Kuala Lumpur office has been selected as Clorox's social media agency for both Malaysia and Singapore following a competitive review. This appointment expands … Read the whole story