IPG Study Finds Significant Brand Lift Among OOH 'Power Users'

Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand “uplift” from social media, finds a new study published today by IPG Mediabrands' out-of-home media shop, Rapport.

The study, "Standing On The Shoulders of Giants," which is an international …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications