MAD Agency Daily
Monday, August 20, 2018
  • rEvolutions Acquires Revolution Sports Marketing Group

    In an overseas expansion move, U.S.-based sports marketer rEvolution is acquiring London-based sports marketing outfit Revolution Sports Marketing Group. Besides the name there was … Read the whole story

  • IPG Study Finds Significant Brand Lift Among OOH 'Power Users'

    Brands that allocate 15% or more of their ad budgets to out-of-home media generate significantly greater levels of brand "uplift" from social media, finds … Read the whole story

  • 'Tonight Show' Central Park Episode Included In T-Mobile Partnership Deal

    The episode will have special creative content and surprise guests. T-Mobile, a major sponsor, has begun a "first-of-its-kind partnership" with the program. Read the whole story

  • Navigating Digital Transparency Without A Road Map

    The digital veil of anonymity has given data stewards permission to depreciate the human connection. To be more transparent, our industry needs to recognize … Read the whole story

  • Brands Are PLENTY Safe -- If You Know Where To Look

    Everybody is now jumping on the brand safety bandwagon, as if it's some math calculation to be solved to figure out how to keep … Read the whole story