MAD Agency Daily
Tuesday, August 28, 2018
  • The Rapid Rise Of In-House Agencies

    The penetration of in-house agencies has increased by 52% in the past decade, according to a study conducted by the In-House Agency Forum and … Read the whole story

  • Moen Launches Ad Campaign To Find New Talent

    Havas Chicago, Moen's AOR, developed the creative and social media strategy for the campaign that kicked off with a full-page ad in Sunday's "NYT." Read the whole story

  • Google Introduces 'Ad Strength,' New Metric Measures Relevance

    The metric gives marketers a barometer to indicate whether the ad content ranges from "poor" to "excellent" and measure its relevance, quality and diversity. … Read the whole story

  • Toyota Uses 'Slice Of Life' Moments In Highlander Campaign

    Burrell Communications, Chicago worked with The Colonie to create deliverables that include cinemagraphs, GIFs, and square video optimized for Facebook. Read the whole story

  • Hitwise Appoints Timur Yarnall To CEO, President

    Hitwise, which provides data and insights to hundreds of marketers at companies like Best Buy and Mercedes Benz, on Monday plans to announce that … Read the whole story