The penetration of in-house agencies has increased by 52% in the past decade, according to a study conducted by the In-House Agency Forum and … Read the whole story
Havas Chicago, Moen's AOR, developed the creative and social media strategy for the campaign that kicked off with a full-page ad in Sunday's "NYT." Read the whole story
The metric gives marketers a barometer to indicate whether the ad content ranges from "poor" to "excellent" and measure its relevance, quality and diversity. … Read the whole story
Burrell Communications, Chicago worked with The Colonie to create deliverables that include cinemagraphs, GIFs, and square video optimized for Facebook. Read the whole story
Hitwise, which provides data and insights to hundreds of marketers at companies like Best Buy and Mercedes Benz, on Monday plans to announce that … Read the whole story
That's what 74% of respondents to a new HP study said, even though only 35% of the study's respondents fit that profile. Read the whole story
David&Goliath (D&G) is lending its talents pro bono to support the U.S. Forest Service's (USFS) new Ad Council campaign that encourages parents of tweens … Read the whole story
Lavall Chichester, a Mullenlowe MediaHub executive responsible for Apple, Kaiser Permanente, and Western Union is departing the agency world to join startup JumpCrew as … Read the whole story
Kitchen appliance maker Breville has consolidated its global media account with Canvas Worldwide after a formal review. Previously, Canvas handled the U.S. assignment and … Read the whole story
