He will be responsible for OMG's media buying, publisher trading relationships and global media partnerships. Read the whole story
He's off for a little R&R and will be back soon. Read the whole story
The shoe designer's new campaign got lucky when its brand ambassador Baker Mayfield led the Browns' victory against the Jets. Read the whole story
Liz Paradise's job is to continue to erase the lines between traditional, digital and social-media content. Read the whole story
The nine new editorial categories include breaking news, 2018 elections, extremism race in America and Beyond #MeToo. Read the whole story
MNI, a media planning-buying services and digital solutions company, is adding three new magazines to its roster: 'Better Homes & Gardens', 'Parents' and 'Parents … Read the whole story
The move shifts a decades-long emphasis on making guarantees on commercial TV ratings, based on age and gender. A+E Networks says it is the … Read the whole story
Email and social are the most widely used channels, Moore Stephens and WARC report. Read the whole story
Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works. Read the whole story
Kenshoo has added the ability to manage Apple Search Ads alongside Bing and Google paid-search and social campaigns, giving marketers an opportunity to reach … Read the whole story
Hispanic media remains a powerful tool for reaching Spanish speakers, despite declining immigration to the U.S. from Spanish-speaking countries. Read the whole story
The Alliance For Lifetime Income partners with Campbell Ewald to raise awareness about a new collective created to address Americans' financial futures. Read the whole story