"WPP remains a key part of a multi-agency team, leading activation for Ford -- including media planning," states the company. Read the whole story
The bespoke unit will service the pharma giant's estimated $1.5 billion global media account, which Publicis Media won late last week. Read the whole story
MiNY -- made-in-New-York -- will specialize in beauty, fashion, luxury and lifestyle brands, and be headed by CEO Ignasi Puig. Read the whole story
The definition of return on investment (ROI) is in the eye of the beholder, according to panelists at Advertising Week session in New York … Read the whole story
It's not just about running marathons -- agencies can help charities get their data strategy in place. Read the whole story
WPP shops had a great run. It was probably time for a change. Read the whole story
Forsman & Bodenfors (F&B) is hiring creative duo Jordan Chouteau and Cerra Buckholz to serve as group creative directors at the company’s New York … Read the whole story
The campaign introduces a "beer cloud" that stands nine feet high and can empty a 50-gallon keg in under three minutes. Read the whole story