MAD Agency Daily
Monday, October 22, 2018
  • IPG's Roth: Tone Of Business Is 'Very Solid'

    Interpublic Group CEO Michael Roth is the latest holding company executive to comment recently about improving business conditions in the general marketplace. Read the whole story

  • OMD Retains McDonald's Canada Media Business

    It's the latest market to be awarded in the fast-food giant's ongoing $2 billion global media review. Read the whole story

  • FCB Health Introduces Data-Backed Practice

    FCB Health Network is launching Solve(d) as a stand-alone entity that integrates strategic insights through project, consulting and agency-of-record services for healthcare clients. Read the whole story

  • IPG Surprises Agency M&A Market With Acxiom Deal: Dentsu, WPP Lead In Volume

    Madison Avenue went on a shopping spree during the first three quarters of 2018, spending billions to bolster the big agency holding company's holdings. … Read the whole story

  • Marketers Move Agency Functions In-House -- But True Benefits Remain Fuzzy

    The ANA released a report on "in-housing" agency functions that sheds some important light on a trend unlikely to end any time soon. Read the whole story

  • Lufthansa, IBM Watson Launch AI-Powered Interactive Ad

    A "destination explorer" showcases each location with local travel facts and tips, tailored image galleries, videos and options for flight reservations. Read the whole story