MAD Agency Daily
Thursday, October 25, 2018
  • WPP Shares Tumble On Weak Q3 Earnings

    The holding company confirmed Thursday that it will sell research arm Kantar, although it intends to hold a minority stake in the unit. Read the whole story

  • WPP Putting Kantar On The Block

    The firm this year has undertaken an evaluation of its portfolio of holdings with the intent of selling off some assets to streamline operations … Read the whole story

  • WPP Integrates U.S. Health Practices With Agency Brands

    The latest move by WPP is intended to streamline its portfolio and create what it is calling a "simpler, more flexible offer" for its … Read the whole story

  • Low Anxiety Television: Mood Media, Quest Diagnostics Launch 'Quest TV'

    The new content platform will be rolled out to more than 2,200 Quest Diagnostics waiting room lobbies in patient service centers across the U.S. Read the whole story

  • Pavone Acquires DDCworks

    The 50-year old DDCworks is a full-service agency supporting primarily niche-based clients such as Insulet Corporation's Omnipod Insulin Management System. Read the whole story

  • Publicis Groupe Unveils New Nordic Leadership Team

    All members of the regional management team and country level CEOs will continue in their existing roles in addition to their new responsibilities. Read the whole story

  • Your Next Great Career Move

    Inevitably, at some point, despite best efforts to stay positive, one experiences frustration-whether from having to say goodbye to a current job or during … Read the whole story

  • GDPR's Gift To Marketing -- Fewer Emails, More Engaged Lists

    Email marketing volumes have halved and engagement is on the upswing since May's new law. Read the whole story