• by Larissa Faw , October 24, 2018

The Nordics is the latest region to adopt the Publicis Groupe's new country-leadership model.

Leif Aa. Fredsted, chairman, regional CEO, Publicis Media Nordics, will chair the Publicis Groupe Nordics management team joined by Astri Garshol, CFO Nordics, Publicis Communications, who will lead regional financial consolidation.

Thomas Elkan Boisen, COO at Publicis.Sapient EMEA, will be responsible for driving optimization and integration of the operations across Sweden, Norway and Denmark.

This team will be supported at the country level by Göran af Klercker, currently CEO, Publicis Media Sweden, who is appointed CEO, Publicis Groupe Sweden; Peder Mittet, currently CEO, Publicis Media Norway, is now named CEO, Publicis Groupe Norway; and Mari-Ann Mortensen, currently managing director, Publicis.Sapient Denmark, is elevated to CEO, Publicis Groupe Denmark.

All members of the regional management team and country level CEOs will continue in their existing roles in addition to their new responsibilities. They report to Jarek Ziebinski, CEO, Publicis Groupe Northern & Central Europe.