Ogilvy has appointed Guillermo
Vega as chief creative officer for North America. He will lead the agency's creative roster, which includes SC Johnson, Unilever, Verizon and Mastercard.
He retains his post as Ogilvy
Group’s global creative network lead for WPP Open X, the team dedicated to The Coca-Cola Company. Coca-Cola earned the Cannes Lions Creative Brand of the Year accolade in 2024.
Vega
will also lead a creative studio to accelerate the integration of AI capabilities via WPP Open.
Liz Taylor, global chief creative officer of Ogilvy, called Vega “a singular talent
— a leader who embodies kindness and candor, champions brave ideas, and inspires teams to never stop learning. His extraordinary work with The Coca-Cola Company continues to masterfully unlock
the full power of Ogilvy’s global network.”
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Before joining Ogilvy, he served as chief creative officer for Saatchi & Saatchi London, overseeing all creative output since
2018. He was also ECD at 72andSunny, establishing its New York office and handling campaigns for Smirnoff and Samsung. Earlier, he co-founded Wieden+Kennedy São Paulo.
Vega added,
“Creating brand impact today is about unleashing creativity at the intersections — of culture, technology, categories. I've seen it firsthand in the work we do for Coca-Cola, and I'm
beyond inspired to bring those insights and approaches to all our clients in North America.”