MediaPost Publications - MediaPost Agency Daily 10/29/2018

Charge Against Q3 Earnings Puts MDC Partners In The Red
by Larissa Faw
The company took a $21 million charge against earnings in the third quarter. Organic growth for the period was 1.5%. Strategic review and CEO … Read the whole story
Pritchard: CMOs Must Take Action To Drive Growth
by Tanya Gazdik
P&G Chief Brand Officer Marc Pritchard says data is changing everyone's job in the marketing industry. Read the whole story

Merge Adds First Chief Strategy Officer
by Larissa Faw
Based in Chicago, strategy chief Lauren Tucker will oversee teams located in the Windy City as well Boston and Atlanta. She will report Merge … Read the whole story
iRobot Taps CinemaStreet For New Roomba Work
by Larissa Faw
Working directly with the production house is designed to let the brand explore different options and possibilities at every stage, from concept through production … Read the whole story
COMMENTARY
What Next For Sorrell's Train Set?
by Sean Hargrave, Staff Writer
WPP's share price has tumbled and revenue is disappointing. How will Mark Read get Sorrell's train set running again? Read the whole story
TBWA\Chiat\Day Celebrates Its 50th
by Richard Whitman, Columnist
Fifty years ago, Jay Chiat merged his growing California agency with another small shop to form Chiat\Day. Read the whole story

Landor Adds New Chairman Position
by Larissa Faw
Peter Knapp, chief creative officer at WPP’s Landor, is adding the title of chairman. The 25-year veteran of the branding and design agency will … Read the whole story
Translation Shoots New NBA Spots
by Larissa Faw
The "Dunks or Threes" spot features hip-hop artist Travis Scott, social media influencer Famous Los, and NBA legend Julius "Dr J" Erving. Read the whole story
Great Clips Inc. Seeks New Media Agency
by Steve McClellan
Minneapolis-based hair cut chain Great Clips Inc. has launched a media agency review, the company has confirmed. Estimated annual ad spend is $50 million. … Read the whole story