• by Larissa Faw , October 26, 2018

Peter Knapp, chief creative officer at WPP’s Landor, is adding the title of chairman. The 25-year veteran of the branding and design agency will work with CEO Jane Geraghty to further develop Landor’s key offerings, primarily in service design, branded technology, and innovation.

He will continue to work with the global management team to drive the creative direction for the company and remain actively involved with clients. 

“The position was created to recognize Peter’s many years of service and dedication to the agency and to expand his role in developing Landor’s strategic direction as it grows its key offerings in service design, branded tech, and innovation," says an agency representative. 

Over his career at Landor, Knapp has worked with a diverse range of clients, including Adecco, Accenture, Bayer, BP, De Beers, Diageo, EY, Hang Seng Bank, Land Rover, Marks & Spencer, Maybourne Hotel Group, Preem, and UKTV.