Zenith estimates that programmatic ad spend will grow 24% in 2018 -- down from 32% growth in 2017. It is forecast to be only … Read the whole story
THAT will work in tandem with Saatchi's New York-based agency SS+K to serve clients in the North American region of the M&C Saatchi network. Read the whole story
Scott Stedman will split his time between New York and Boston to help better integrate the agency's proposition of combining data, creative strategy and … Read the whole story
To start, the Asia operation will have resources and staff based at FCB India's Delhi and Mumbai offices that will provide service throughout the … Read the whole story
Please join the editors of MediaPost in congratulating this year's Agency of the Year awards winners: Horizon Media; Essence; Omnicom; Publicis Media; Merkle; Mutual … Read the whole story
I was privy to a great cross-section of hot topics, opinions, new ideas and great work while attending a few industry conferences over the … Read the whole story
The skateboarding legend just formed Detroit and San Diego-based D/CAL. He is hedging his bets by partnering with some battle-tested agency pros. Read the whole story
After Airheads learned New Orleans Saints running back Alvin Kamara was a fan of the candy brand last year, brand and athlete paired up … Read the whole story
Cramer-Krasselt (C-K) has appointed Erica Herman as senior vice president, brand planning for the agency’s New York office, replacing long-time C-Ker Jasmine Dadlani who … Read the whole story
Celebrity Cruises has selected London-based Lucky Generals for global creative ad duties after a review, the agency has confirmed. Lucky Generals is part of … Read the whole story