MAD Agency Daily
Monday, November 19, 2018
  • Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten

    Zenith estimates that programmatic ad spend will grow 24% in 2018 -- down from 32% growth in 2017. It is forecast to be only … Read the whole story

  • M&C Saatchi Buys A Stake In NY Creative Shop THAT

    THAT will work in tandem with Saatchi's New York-based agency SS+K to serve clients in the North American region of the M&C Saatchi network. Read the whole story

  • MDC's Yes And Company Appoints Stedman Chief Strategy Officer

    Scott Stedman will split his time between New York and Boston to help better integrate the agency's proposition of combining data, creative strategy and … Read the whole story

  • FCB's FuelContent Expands To Asia

    To start, the Asia operation will have resources and staff based at FCB India's Delhi and Mumbai offices that will provide service throughout the … Read the whole story

  • Horizon, Essence, Omnicom, Others Named MediaPost's Agencies 'Of The Year'

    Please join the editors of MediaPost in congratulating this year's Agency of the Year awards winners: Horizon Media; Essence; Omnicom; Publicis Media; Merkle; Mutual … Read the whole story

  • Four Key Marketing Ecosystem Trends

    I was privy to a great cross-section of hot topics, opinions, new ideas and great work while attending a few industry conferences over the … Read the whole story