MAD Agency Daily
Tuesday, November 27, 2018
  • WPP's Latest Consolidation Move: Wunderman-JWT Merger

    Mel Edwards, who in September succeeded Mark Read as global CEO at Wunderman, will lead the merged entity as CEO. Tamara Ingram, who has … Read the whole story

  • VW Consolidates Global Creative Account With WPP, Omnicom And Cheil

    The auto giant is reducing its global network of agencies for its flagship brand from about 40 shops to three lead agencies as part … Read the whole story

  • Pivotal's Wieser Revises Ad Outlooks Upward, Cites Strong Economic Indicators

    Wall Street analyst Brian Wieser has revised his 2018 U.S. ad growth estimates 1.7 percentage points to 6.5%, and projects 2019 will expand 4.0% … Read the whole story

  • Omelet Cracks A Few Eggs For Rebrand

    The new brand positioning derives from late singer Leonard Cohen's quote: "There's a crack in everything, that's how the light gets in." Read the whole story

  • Brands That Share Sell Better

    Consumers care less about what you do, and more about how you do it, and they're getting better at filtering out brands that don't … Read the whole story