MediaPost Publications - MediaPost Agency Daily 12/31/2018

WW Launches New Campaign, Adds Brand Ambassadors
by Steve McClellan
The campaign, from Anomaly, is called "For Every Body," and will feature new brand ambassadors Kate Hudson, Robbie Williams and others. Read the whole story
One For The Books: Holiday Spending Up 5.1%
by Sarah Mahoney
Mastercard SpendingPulse says overall sales hit $850 billion this year -- the best bump in six years -- with online sales rising 19.1%. Read the whole story

Bombas Humbug!
by Richard Whitman, Columnist
Ecommerce was a real lifesaver this holiday season. That's true. Except in one case where it wasn't. Read the whole story
COMMENTARY
The Big Idea, Revisited
by Maarten Albarda, Featured Contributor
It was two hours past midnight, now 2019, and the CEO of the biggest social media company in the world was sitting quietly at … Read the whole story

CEO Stars In New Zebra Campaign
by Larissa Faw
Car insurance comparison site Zebra is raising awareness with a new campaign that emphasizes honesty and education. Read the whole story
Jenkins Joins Oberland
by Larissa Faw
Sam Jenkins has departed tourism marketing organization NYC & Company to join Oberland as art director where he will work across the agency's roster … Read the whole story