• by Larissa Faw , December 28, 2018

The Zebra, the car insurance comparison site, is raising awareness with a new campaign that emphasizes honesty and education. The creative, originally conceived with Austin-based CALLEN, but executed in-house, features Zebra CEO Keith Melnick pointing out the differences between Zebra and other "boring" insurance comparison sites that simply serve as lead generation marketing shops.

The media buy includes online preroll, digital display, digital audio, satellite radio, live read podcasts integration, and social media.