H&R Block has expanded its relationship with VaynerMedia, adding media duties to the agency’s social creative remit.   

The company spent $87 million on measured media last year, according to agency research firm COMvergence.  

The client previously worked with Gale on media services. Ogilvy continues to handle creative and other duties.  

The move aligns with H&R Block’s new focus on amplifying its role as a year-round financial services provider and not just a tax season specialist.  

The company said the partnership is designed to “test, learn, and pivot in real time, the opposite of legacy tax-season campaigns.”  

“Bringing social creative and media together under one partner isn’t just operationally efficient, it’s a competitive advantage,” says Jill Cress, chief marketing & experience officer, H&R Block. “VaynerMedia’s integrated approach fuels agility, sharpens our cultural edge, and ensures we’re building stronger connections with more customers, all year long by integrating H&R Block into daily interactions.”  

VaynerMedia CEO Gary Vaynerchck added, "When social content is supercharged with strategic media efforts, the results speak for themselves. By championing the integration, Jill is demonstrating H&R Block's dedication to advancing modern marketing practices.”