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by Steve McClellan
The holding company also said that agency BETC would serve as the linchpin for a new global creative network. Read the whole story
by Steve McClellan
The Inside Ideas Group, founded in 2004, helps brands build in-house digital capabilities. It has a staff of 1,500 working with in-house teams in … Read the whole story
by Joe Mandese
"Trust" levels in media have fallen precipitously in the world's most established media markets, but have actually been stable or increased in emerging ones, … Read the whole story
by Larissa Faw
The 13-year-old PDP's capabilities include personalized digital printing, personalized print marketing, creative services, cross media marketing, web and mobile services as well as offset … Read the whole story
by Larissa Faw
The "She Can STEM" campaign engaged over 40,000 girls with a quiz designed to match their potential STEM career based on their social media … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
New research shows advertisers get that content marketing success is best measured by brand metrics, not just engagement. Read the whole story
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by Laurie Sullivan
While You & Mr Jones has a strong presence in the U.S. and Europe, the acquisition strengthens its presence in APAC and LATAM. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Much of the newest innovation at CES each year is in what is called Eureka Park, in the basement of the Sands Hotel. Each … Read the whole story
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by Richard Whitman, Columnist
The assignment is global and follows the agency's recent launch of a new commerce platform for the brand in the U.S. Read the whole story