The holding company also said that agency BETC would serve as the linchpin for a new global creative network. Read the whole story
The Inside Ideas Group, founded in 2004, helps brands build in-house digital capabilities. It has a staff of 1,500 working with in-house teams in … Read the whole story
"Trust" levels in media have fallen precipitously in the world's most established media markets, but have actually been stable or increased in emerging ones, … Read the whole story
The 13-year-old PDP's capabilities include personalized digital printing, personalized print marketing, creative services, cross media marketing, web and mobile services as well as offset … Read the whole story
The "She Can STEM" campaign engaged over 40,000 girls with a quiz designed to match their potential STEM career based on their social media … Read the whole story
- COMMENTARY
New research shows advertisers get that content marketing success is best measured by brand metrics, not just engagement. Read the whole story
While You & Mr Jones has a strong presence in the U.S. and Europe, the acquisition strengthens its presence in APAC and LATAM. Read the whole story
COMMENTARYMuch of the newest innovation at CES each year is in what is called Eureka Park, in the basement of the Sands Hotel. Each … Read the whole story
The assignment is global and follows the agency's recent launch of a new commerce platform for the brand in the U.S. Read the whole story
Wunderman Thompson (WT) is appointing Lindsey Gonnella as group strategy director. Working alongside Greg McConnell, business director, and Lulu Laudon, chief strategy officer, WT … Read the whole story
The Ad Council and the AARP are evoking nostalgia to remind Americans to be proactive about their retirement savings. Read the whole story
The Nature's Bounty Co. is appointing VMLY&R as agency of record for both the Nature's Bounty and Sundown Naturals brands. The WPP agency will … Read the whole story
