'In Media We Trust,' Less So In Established Markets

"Trust" levels in media have fallen precipitously in the world's most established media markets, but have actually been stable or increased in emerging ones, according to "In Media We Trust," a multinational study conducted in recent weeks by Ipsos.

The study, which surveyed 19,060 adults in 24 nations between Dec. 22, 2018 and Jan. 1, 2019, found the most precipitous perceived five-year drop in trust levels among print media, followed by websites and people respondents interact with online.

Trust levels for people respondents know in real life, actually increased dramatically across-the-board, regardless of nation.



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