The award is part of a market-by-global media agency review that McDonald's has been conducting for over a year now. Read the whole story
The assignment covers North America, Canada and European markets. Martin held the account from 2000-2009 and has retained work for Canada and Europe since … Read the whole story
The company's ad is being created by agency Preacher, and it will air in the first quarter. Read the whole story
For all the ad industry's talk of technology, it's still people who are an agency's real "inventory" -- and it is sticking to that … Read the whole story
"You will never walk away from a conversation with Helen Lin without having learned something," Publicis Media Global CEO Steve King says. Read the whole story
Digital ad exchange OpenX has tapped someone from Madison Avenue to lead its ad industry initiatives, naming Carol Reed as global senior vice president … Read the whole story
And there's more to come, according to P&G CFO Jon Moeller, who discussed quarterly results with analysts today. Read the whole story
The web is not a stand-alone channel for big brand advertisers. Could it become one some time again? Read the whole story
Ten-year-old ad shop Mistress has changed its name to The Many. “The Many embraces our cross-functional approach to work—we are many disciplines, many verticals, … Read the whole story
Los Angeles-based digital and creative agency MuteSix has added four vice presidents to its management team. Marc Loreti and Holly Martin have joined the … Read the whole story
Energy giant Chevron is conducting a global media agency, the company has confirmed. The incumbent is WPP’s MEC, now part of Wavemaker, a media … Read the whole story