MAD Agency Daily
Friday, January 25, 2019
  • Merkley+Partners Named AOR For Fitness Brand Performix

    Merkley will provide creative and media services from its New York office, but also have talent on-site at the Performix House gym in New … Read the whole story

  • Media Kitchen Opens Shanghai Office

    It's the media agency's first foray into the China market. The office will be managed by Chitty Cao, who has been part of parent … Read the whole story

  • Dove Chocolate Celebrates 'Bold' Women In New Campaign

    The campaign bows in the lead-up to Valentine's Day, the brand's biggest sales period. It features the new tagline: "The chocolate bar for the … Read the whole story

  • U.S. Ad Spending Climbs 4.1%, Essentially Matching GDP Growth In 2018

    U.S. ad spending expanded 4.1% in 2018, according to final estimates released late Wednesday by WPP's Kantar Media unit. That is only slightly off … Read the whole story