Terry Kroeger has acquired SKAR Advertising, which was founded in 1962 by Wayne Smith. Kroeger will serve as president and CEO of SKAR. Read the whole story
The program is being rolled out globally and will be tied to AI-driven intranet Marcel. Read the whole story
The Association of National Advertisers suffered a phishing attack last year that may have resulted in the theft of employee data, including names and … Read the whole story
Some 44% of those surveyed (compared to 16% in 2014) indicated they now offer a performance-based fee/bonus to their media agencies on top of … Read the whole story
- COMMENTARY
Four out of five clients expect billing arrangements to shift to performance over head count this year. Read the whole story
Charlotte, NC-based Luquire George Andrews has appointed Lisa Purpura vice president, media director to oversee the agency's media planning and buying efforts. Purpura joins … Read the whole story
Dallas-based pediatric health group Children's Health is maximizing the impact of the network's first regional Super Bowl buy to set the tone for a … Read the whole story
