Gene Turner, executive vice president and chief of Horizon Next, will add oversight of the new agency venture to his duties. Read the whole story
The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the … Read the whole story
The six new spots emphasize how the wireless network giant's technology touches real lives. Read the whole story
A pair of content marketing pros argue that case. They've launched a new firm that aims to help companies plan and execute content strategies. Read the whole story
- COMMENTARY
Shockingly, a Havas study issued every two years since 2008 shows consumers around the world couldn't care less if the majority of brands disappeared … Read the whole story
Marriott International is using the Oscars telecast on Sunday to unveil the hotel company’s Marriott Bonvoy loyalty program. The new effort merges and rebrands … Read the whole story
Qnary, the digital reputation technology platform founded by former Madison Avenue luminary Bant Breen has promoted Ray Carbonell to CEO from global president. He … Read the whole story
