MediaPost Publications - MediaPost Agency Daily 02/27/2019

ADstruc Signs Off As Founder Laramie Focuses On Growing His Own Agency
by Steve McClellan
For nearly a decade ADstruc was dedicated to licensing automation software to OOH agencies. But those licenses (with one exception) have expired and are … Read the whole story
Outbrain Strikes Deal To Buy Ligatus
by Steve McClellan
Both firms are big native ad players and Outbrain will strengthen its European footprint with the transaction, which the parties hope to complete in … Read the whole story

Motive Expands To Canada
by Richard Whitman, Columnist
The move follows an expanded remit from client PepsiCo North America and coincides with a growth strategy aimed at new markets. Read the whole story

Wingstop's New Campaign From Its New Agency
by Larissa Faw
The "Where Flavor Gets Its Wings" creative showcases Wingstop's 11 flavor offerings. Read the whole story
David Curzon Joins Gyro London As ECD
by Steve McClellan
Dentsu Aegis B2B agency gyro has appointed David Curzon to the new role of executive creative director for the agency's London office. He reports … Read the whole story
Back Yard Burgers Taps LRXD For AOR Duties
by Larissa Faw
Nashville-based Back Yard Burgers has appointed LRXD agency of record. The QSR company has 50 locations. The Denver agency won the account after a … Read the whole story