Wingstop and its new lead creative agency Leo Burnett are launching the restaurant chain's largest national advertising effort to date.
The "Where Flavor Gets Its Wings" creative showcases Wingstop's 11 flavor offerings. The new campaign coincides with the company's expanding paid media portfolio, which includes new
relationships with Discovery Inc. and Scripps networks, as well as advertising across primetime, Spanish-language and sports programming, including NBA on ESPN, NBA on TNT, and Fox.
As part of a related experiential marketing effort, Wingstop-branded food trucks are embarking on a “Flavor World Tour” during March and April with activities and food, as well as awarding 11 fans with a green ticket granting a year’s worth of free wings. The Flavor World Tour will also offer a chance for guests to star in their own virtual Wingstop ad, through a custom VR experience.
Wingstop also recently introduced a revamped Wingstop.com, Wingstop app, and personalization tools to help enable faster orders.