MAD Agency Daily
Thursday, February 28, 2019
  • WPP Hires Walmart Executive To Run Its Global HR Efforts

    The holding company has tapped Jacqui Canney as its new global chief people officer. She's tasked with helping to "build a new culture that ... Read the whole story

  • Rezvani Returns To Mcgarrybowen As New York President

    Ida Rezvani steps in to the role recently held by Angela Johnson, who moved to a global role at agency parent Dentsu Aegis Network. Read the whole story

  • USIM Lands Crunch, Second New Biz Win In As Many Months

    Independent media agency USIM is on a roll, winning its second piece of new business in as many months: the Crunch Fitness chain. USIM ... Read the whole story

  • Accountability In Agency-Client Relationships Is A Two-Way Street

    If the relationship is going to work, mutual accountability needs to be acknowledged--not just how well the agency is performing but do they have ... Read the whole story

  • Why Traditional Brands Are Moving To DTC Model

    A new breed of branding has emerged, with a compelling business model that lets customers and brands work together without a retail middleman. Read the whole story