• by Richard Whitman , Columnist, February 27, 2019

Digital experience and design agency Work & Co has just opened a new office in Copenhagen, Denmark, one of the great design hubs in Europe.

It’s the agency’s sixth location, in addition to New York, Portland, Sao Paulo, Rio de Janeiro and Belgrade.

“Scandinavia has always had a strong design heritage,” said Casey Sheehan, design partner at Work & Co.

“The region also leads the way when it comes to work-life balance, a core value of our company since the start. Our strategy for opening offices has always been to go where the best talent prefers to live. Copenhagen is another of those hubs,” Sheehan added.

The fact that a big new client — Ikea — is based in Malmo, Sweden, not far away, probably weighed in favor of Copenhagen, assuming other locales were considered.

As the firm stated: “The Copenhagen presence also supports collaboration with a new client, Ikea.”

The agency is tasked with helping the retail giant improve engagement with customers across ecommerce, mobile shopping and in-store experiences.

Since opening in 2013, other European-based clients Work & Co has partnered with include Rapha, Mercedes-Benz, Canyon Bicycles and LVMH.

The Copenhagen office will be led by general manager Brock Boddie.