MediaPost Publications - MediaPost Agency Daily 03/05/2019

Vimeo Kicks Off New Brand Campaign
by Larissa Faw
The campaign, developed with FIG, includes 14 unique videos that highlight Vimeo's advantages and tools. Read the whole story
Auto Ad Spend Slows As Trade Tensions Rise
by Larissa Faw
Auto brands are behind the market as a whole in embracing internet advertising -- spending 22.9% online in 2018 compared to global average of … Read the whole story

WPP Reports UK Gender Pay Gap
by Richard Whitman, Columnist
The 2018 gap widened a bit versus 2017 on a median basis, although the firm is doing better compared to companies nationwide in the … Read the whole story
COMMENTARY
SEO's Golden Rule -- Be The (Updated) Answer
by Sean Hargrave, Staff Writer
Research shows that Wikipedia ranks top across the world because it provides answers and it is regularly updated. Read the whole story

San Diego Spends $19 Million On New Tourism Campaign
by Larissa Faw
San Diego Tourism Authority (SDTA) is introducing a $19 million campaign to entice visitors in the U.S, Canada, UK and Mexico. The new, multi-platform … Read the whole story
Madwell Appoints Leader For Hong Kong Office
by Steve McClellan
Madwell, the Brooklyn-based advertising agency has appointed Alice Too as the agency’s managing director in its recently opened Hong Kong office. A Hong Kong … Read the whole story
Jack Morton Lands MillerCoors Package
by Larissa Faw
MillerCoors is appointing Jack Morton as lead agency for the brewer's experiential, sports, music and entertainment marketing following a competitive review. These accounts were … Read the whole story