• by Larissa Faw , March 4, 2019

MillerCoors is appointing Jack Morton as lead agency for the brewer's experiential, sports, music and entertainment marketing following a competitive review. These accounts were previously overseen by GMR and Genesco Sports. 

MillerCoors and Jack Morton will work at a national brand activation level and within local markets to build a new approach to modernize the brewer’s experiential and sports sponsorship marketing in order to find better ways to connect with its core customers. The account will be based out of Chicago.